About Adelup

Radical Re-thinking of Urban Planning

At Adelup, we take a transdisciplinary approach to find creative solutions that aim at building better living conditions for city populations.

We eagerly experiment with new ideas and research best practices from around the world.

Why Adelaide?

Adelup is based in Adelaide, South Australia, which is one of the more successful planned cities in the world. From our perspective, it is a hidden gem of a city and the perfect place for creative urban planning solutions to flow.

About the Founder

The founder of Adelup, Henrik Hillerstr√∂m, is a global citizen with a business & finance background. He is currently studying a Master in Urban and  Regional Planning at the University of South Australia in Adelaide.


Henrik has lived in a dozen cities in eight countries and travelled to another forty, and wants to use his breadth of experience to plan better cities for the future.

Learn more about Henrik on his Pinterest profile.